A 25 year-old India Jaipur woman quit her job at Amazon and used her savings of Rs 10,000 to launch an exotic salad business that made Rs 3 lakh in three months
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A 25 year-old India Jaipur woman quit her job at Amazon. CREDIT: Swati Patel & her Sister - Founder of Green Forest, a Jaipur-based healthy food brand
Learn How A 25 year-old India Jaipur woman quit her job at Amazon and Launched Green Forest is a healthy food brand situated in Jaipur that was founded in August 2025 and provides wholesome salads that are both unique and reasonably priced. A 25-year-old Jaipur lady named Swati Patel enjoys tasty, nutritious salads. However, she feels that salads shouldn’t be costly. They ought to be inexpensive, wholesome, and fresh.
This woman entrepreneur started her inexpensive exotic salad business by bootstrapping it with just Rs 10,000 in savings. After three months? She has already completed thousands of orders and earned over Rs 3 lakh. What about her work at Amazon Revolut? Quit for a long time.
“I have experience with entrepreneurship. I’ve always like working independently for some reason. I firmly think that the same God who gives us business ideas also provides us with clients to support them. In an exclusive interview with Indifact News, Swati Patel, the founder of Green Forest, says, “My small business began with a dash of hope, delusion, and a genuine want to give people healthy food.”
Green Forest is a healthy food brand situated in Jaipur that was founded in August 2025 and provides wholesome salads that are both unique and reasonably priced.
THE HISTORY
Madhya Pradesh native Swati Patel attended the Jain University in Bengaluru to pursue her MBA after earning her B.Com. from Indore. I moved to Jaipur five years ago in search of employment. I started working in technical support positions at firms like Revolut and Amazon. However, I’ve always wanted to launch my own venture. “Green Forest is not my first startup,” says Swati.
Swati launched an art company in 2023 that produced one-of-a-kind wall clocks and experimented with resin art. Although the notion was creatively satisfying, it did not work. Then, in 2024, the young businesswoman made the decision to try again with a company called DenimPaglu, which made embroidery by hand on used denim.
“The denim idea was a unique one, but it didn’t scale either. I continued my corporate job,” she adds. Swati Patel made the decision to enter the food market in 2025. The problem is that I still had the entrepreneurial bug even if I was unable to scale my earlier endeavors. I was certain that I was destined to start my own company. This time, salads served as the inspiration, she told Indifact News.
Swati has always enjoyed cooking, so she would get up early to make nutritious salads for breakfast. Her pals adored her experiments with various dressings. The Jaipur woman claims, “The taste was so good that I was encouraged to make a business out of the salads.”
She continued to work at her corporate job until July 2025, at which point she left to concentrate entirely on her startup idea for an exotic salad. This marked the beginning of Green Forest.
JOURNEY AND DIFFICULTIES
Swati began investigating the range of unusual salads and the healthiest dressings that complement them in August 2025. She also established rates for every salad she would eventually offer for sale under Green Forest. She used barely Rs 10,000 from her savings to start the unusual salad business.
The creator of the small business discloses the breakdown of the sum:
- Purchasing fresh vegetables from local sellers cost between Rs 2,000 and Rs 3,000.
- Raw supplies like moong dal, chana, rajma, and dressing ingredients were purchased from grocery stores like DMart for an additional Rs 5,000 to Rs 6,000.
- The remaining funds were used to purchase packaging supplies and hire a graphic designer to create the brand labels.
“After Rakshabandhan, I launched my market. To commemorate the holiday, I traveled back to my hometown. The creator of the exotic salad startup says, “I also took the opportunity to explain to my parents that I have quit my job and now want to be a full-time entrepreneur.” The proprietor of the little firm decided to formally begin selling unusual salads under Green Forest after preparing the salad recipes and conducting a brief house shoot after returning to Jaipur from Rakshabandhan.
Swati visited GT Central, a small market in Jaipur, on August 28 and gave away 35 boxes of unusual salads as complimentary samples. On August 30, Swati visited a corporate business area in Jaipur with 35–40 boxes of freshly produced, homemade exotic salads. Her sister had flown to Jaipur to help Swati. For at least three hours, the pair was rejected. They persisted, a little let down. “I begged someone, ‘bhaiyya, please le lo na,’ and that’s how I made my first sale,” Swati chuckles.
Swati and her sister made the decision to give Green Forest another opportunity the following morning. They decided to use the Patrika Gate in Jaipur as their offline site this time. The majority of city dwellers come here for morning walks, workouts, jogging, strolling you name it.
Because of the waste that had previously occurred, we decided to just use ten crates. The founder of the small business told Indifact News, “You won’t believe it, all of our exotic salads were sold out in just five minutes.”
They doubled the amount the following day. Once more, sold out! After a few days of this, Swati Patel and her sister made the decision to board Green Forest on Swiggy and Zomato.
SWIGGY HICCUP AND ZOMATO
This was partially due to our customers’ requests for us to be accessible through online food ordering platforms so they could buy unusual salads for both breakfast and lunch. For the most part, everyone was impressed by our taste and cost, says Swati. Although Green Forest did start on Swiggy and Zomato, the commission prices destroyed the company’s revenue.
The idea is that Green Forest represents affordable, nutritious salads. I couldn’t just raise pricing to cover Zomato and Swiggy’s exorbitant commissions. According to the founder of the exotic salad startup, “that would make me just another salad option restaurant on online food ordering applications.”
In a matter of days, Green Forest ceased selling on Swiggy and Zomato and started focusing on gaining some offline clients. Swati Patel and her sister began handing out flyers that included Green Forest’s official business WhatsApp number and urged customers to place orders using it.
We now use Porter and Uber to deliver around Jaipur. People are content to pay an additional Rs 50–60 for this, she claims.
POCKET-FRIENDLY EXOTIC SALADS WITH DROOL-WORTHY DRESSINGS: GREEN FOREST
Offering unique salads at a reasonable price is the sole goal of Green Forest, a startup company that specializes in exotic salads. In any case, most people find it difficult to eat healthily. All we want to do is contribute to the removal of the financial barrier associated with healthier eating selections. Our salads prioritize price, taste, and wellness, Swati Patel tells Indifact News.
Swati and her sister prepare and wrap all of the unusual salads. In order to prepare various dressings (without the use of mayonnaise, garlic, onion, or sauces), the two also get up early.
“The mint and basil dressing, which uses curd and spices as a foundation, is one of our best-selling dressings. Additionally, we have peanut sauce, beetroot dressing, chipotle cheese dressing, paneer cheese dressing, chickpea hummus dressing, and spinach hummus, says Swati.
Green Forest mostly uses founder-focused, journey-oriented, organic content-led marketing. The unusual salad startup doesn’t use Google or Meta to run any paid digital advertisements.
Every Sunday, Swati Patel and her sister set up their unique salad stand outside pickleball courts and fitness centers in addition to posting organic content on Instagram. Additionally, we have a club of little ladies that promote small enterprises and organize gatherings on a regular basis. The young entrepreneur says that participating in all of these activities is crucial for our visibility.
Economics of the Unit
Green Forest’s unique salads currently range in price from Rs 50 (200 grams) to Rs 100 (350 grams). The cost increases to just Rs 249 for heavier salads that contain ingredients like quinoa and brown rice.
“A complete exotic salad with fresh avocado, dragonfruit, maize, tofu, and fresh vegetables, along with a touch of peanut sauce combined with honey and lemon, may be purchased from us for just Rs 100. We are providing that level of affordability,” the proprietor of the small business said.
The unit economics for a 350-gram exotic salad that costs Rs 100 were disclosed by Swati Patel:
- The vegetables and other ingredients cost between Rs 30 and Rs 50.
- The packaging, which is now made of food-grade plastic, costs Rs 5.
- The take-home profit, which has been reinvested in the company, is what’s left.
We begin receiving lunch orders in the afternoon. The young business owner observes, “Then our average order value shoots to Rs 150 to Rs 200.”
Swati continues, “We have some customers who have a monthly meal plan for us, so their salads are delivered almost every day, either for breakfast or for lunch.”
The growth trajectory of green forests
In September, the unusual salad startup closed up to 120 orders every day, up from just 10 orders per day at first. In September, Green Forest received more than 2,000 orders; in October, it received more than 1,500 orders (due to Swati’s Diwali vacation); and in November, it received more than 2,500 orders.
“We receive all of our orders from clients who visit our stall at events or from WhatsApp. Since setting up our kiosk at Patrika Gate is becoming more difficult, we are currently concentrating more on growing our WhatsApp community and clientele. Swati Patel, a Jaipur woman, tells Indifact News, “Someone took our picture and shared it with the Jaipur Development Authority.”
In terms of earnings, the exotic salad startup made Rs 1,10,000 in September, Rs 90,000 in October, and more than Rs 1,00,000 in November.
“These salads were my only real backup plan after I left my stable positions at Amazon and Revolut. I want to properly pursue this, putting in as much effort as I can. I am really appreciative of my sister for coming to Jaipur to assist me with setting everything up correctly. The goal of Green Forest is to make health as tasty as accessible as we can. And we’re headed in that direction,” Swati Patel says in closing.
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