A ‘Keeper’ Startup that wagers that AI can locate your “soulmate” has raised $4 million. Go through its pitch deck
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A 'Keeper' Startup that wagers that AI can locate your soulmate. Credit: Keeper
An AI matchmaking business called Keeper believes it can help you find your “soulmate.”
A ‘Keeper’ Startup that wagers that AI can locate your “soulmate”. An AI matchmaking business called Keeper believes it can help you find your “soulmate.” It will notify you if it is unable to do so.
“We’re saying we actually know who could be your soulmate or not,” Keeper CEO Jake Kozloski said to Business Insider. “We won’t waste your time by acting as though 100,000 of these individuals may be. We’ll say “no.”
The dating site was established in 2022 and matches users with AI models and layers of algorithms. For the first time, the business is confidentially telling Business Insider that Lightbank and Lakehouse Ventures led the $4 million pre-seed investment it obtained in October 2024. Among the investors in the round were Champion Hill Ventures and Goodwater Capital.
Investors see AI as an inflection point
A ‘Keeper’ Startup that wagers that AI can locate your “soulmate”, Investors “see AI as an inflection point in the dating app landscape” and a chance to “disrupt the incumbents,” according to Kozloski.
There are other startups trying to disrupt the online dating industry besides Keeper. Sitch and Amata, two more AI matchmaking apps, have raised millions of dollars to develop dating apps of the future. AI-powered experiences are also being experimented with by dating app giants like Tinder and Bumble.
Another aspect of the company’s proposal that drew in some investors, according to Kozloski, was its values.
They feel like there’s a marriage crisis adjacent to the whole Elon Musk
Kozloski stated, “They feel like there’s a marriage crisis adjacent to the whole Elon Musk fertility crisis stuff that he talks about,” adding that Keeper was “friendly with the pronatalist movement.” However, Kozloski noted that using Keeper does not entail having children.
Over 1.5 million people have signed up for Keeper since its introduction, and roughly 300,000 of them have created accounts, according to Kozloski. There have been a “small number” of matches in that pool. Although Keeper does not disclose the precise number of matches it has made, 10% of dates from its beta version ended in marriage, according to its presentation deck. Over the past year, Keeper has been developing its matchmaking technology with its funding.
Currently, Keeper is only available to heterosexual couples and does not include specific alternatives for other gender identities.
Also read: With celebrity support, Bill Gates daughter raises $30 million for an AI startup.
We essentially need to develop a new algorithm
Kozloski stated, “We essentially need to develop a new algorithm for homosexual relationships, which we are happy to do and will do eventually, but for the time being we want to get to product market fit with our core product first. Frankly, heterosexual relationships, especially for finding life partnership, seem to be a bigger, stronger market for us right now.”
On Keeper, creating a profile is a sit-down procedure. In addition to the normal information included on many dating apps, such as your age or height, the initial form to create an account also requests information on your career goals, salary, net worth, and academic test results, including SAT scores. Even taking an external personality test is encouraged. There are thirteen additional steps after completing the initial onboarding questionnaire, which include discussing your love philosophy and uploading images.
We don’t let our users create their own profiles
Kozloski stated, “We don’t let our users create their own profiles.” Keeper creates a profile for you using the data it collects. According to Kozloski, Keeper first streamlines possible matches using a non-AI approach, initially concentrating on data points like age range.
“We use LLMs once we have your top hundred that our other algorithms have identified,” he stated. “The LLMs are trained on our matchmaking insights that we’ve learned so far, and so they can narrow down those last hundred and do the final pass of, ‘OK, who actually is worth offering among these.'”
According to Kozloski, some of the AI matchmaking is used when evaluating “general attractiveness” and users’ particular characteristics, such as hair color or baldness. According to Kozloski, the business has also collaborated with a group of Stanford researchers who assist with training the LLMs (Keeper gives the research team anonymized data).
Nevertheless, Keeper is not entirely automated and currently uses human matchmakers. Keeper connects the two individuals by text messaging if there is a match. The startup is expensive and has a convoluted payment system, but it is only available to guys.
Male users of Keeper are required to sign a “marriage bounty” that usually costs $50,000 (if the user marries) and pay $5,000 for any dates from the site (the date payments go toward the total bounty cost, according to Kozloski).
Check out Keeper’s most recent pitch deck.
Note: Since its October 2024 fundraising, Keeper has added fresh information to its pitch deck, which company is currently publishing with investors. There are some redacted details. Read more
Keeper asserts that its AI-driven pairing is the “most accurate.”
“We earn more, faster, by aligning with users’ incentives,” the slide states. The present model, which uses human matchmakers, charges $5,000 per date for men and is free for women. The marriage bounty is $50,000 for male users, and according to the presentation, Keeper has made $14 million “so far.”
According to Keeper, dates will cost $250 and the marriage bounty contract will cost $5,000 in a future model with completely automated technology.
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