This man started No Filter a juice brand that sells 100% natural, single-ingredient juices for 20 lakhs MRR, after dropping thirty-one kilograms.

This man started No Filter a juice brand that sells 100% natural, an Indian juice company founded in 2024 by Varun Gosain, Medha Pathak, and Yakub Parekh, is a 100% natural juice brand that provides sugar-free and preservative-free drinks.

a lengthy list of ingredients that you are unable to pronounce? The majority of these purportedly healthful drinks are anything but natural, from INS numbers to aspartame and additives.

That’s precisely what inspired Varun Gosain to launch the Indian juice company No Filter, which claims to be authentic. No preservatives, sweeteners, or added sugar. Only fruit. Simple and uncomplicated.

Get to Know the Founders

Delhi is where Varun Gosain was born and reared. After earning his MBA and graduating from Delhi University, Varun pursued a career in the FMCG sector, marketing sugar goods all over India for more than ten years.

“You tend to eat it too when you’re selling it,” he chuckles. “I weighed 118 kg because I was eating a lot of sugar. I realized at that point that I needed to modify my way of life. At that time, I shed roughly 31 kg.

Varun met Medha Pathak while on his fitness journey, and they both detested manufactured sugar. The three co-founders, together with Yakub Parekh, have a common goal of producing really natural goods.

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Why This Concept Appealed

The creators soon discovered that it was more difficult than they had anticipated to get genuinely natural juice in India when they looked into healthier options.

Varun recalls, “We started going to local juice vendors. Sometimes the juice was good, but most of the time the ice was dirty, the juice tasted stale, or hygiene was a big issue.”

The pivotal moment occurred when a juice vendor delivered them juice after urinating without even cleaning his hands. He claims, “That was the last nail in the coffin.” “We knew a better way had to exist.”

Supermarket shelves didn’t help either. Every brand that claimed to be “100% juice” contained additives or sweeteners that they were unaware of.

Varun claims, “Even after working in this field for a very long time, I still don’t understand what INS 72 or INS 5 mean.” “Why can’t companies just be truthful about what’s in the bottle?”

No Filter, a juice company based on openness, simplicity, and trust, was born out of that frustration.

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Presenting No Filter Juice

No Filter provides a selection of single-ingredient, hot vacuum-pressed fruit juices that have the authentic flavor of fresh fruit. Each bottle has no added sugar, water, preservatives, or concentrates and is produced from carefully chosen fruits.

The brand employs seasonal, fresh fruits and uses hot vacuum pressing to preserve flavor and nutrients. The vibrant yellow of the mango and the rich scarlet of the pomegranate are just two examples of the natural colors and flavors of each juice that is bottled directly from the fruit.

Important highlights:

Strawberry, Lychee, Mango, Cranberry, Red Grapes, Pomegranate, Apple, Beetroot, Carrot, and Orange are just a few of the flavors.

Single-Ingredient & Seasonal: To ensure freshness and nutrition, each juice is produced from a single fruit that is sourced seasonally.

Hot-Vacuum Pressed for Maximum Freshness: This technique keeps the fruit’s vivid color and flavor while preserving its inherent nutrients and tastes.

Long Shelf Life: Without the use of preservatives, vacuum-sealed technology increases shelf life by up to 15 months.

No Filter guarantees a pure and truthful juice experience by combining meticulous sourcing, hot-vaccum pressing, and creative packaging. They have a straightforward philosophy: you get what you see.

Why Is No Filter Juice Unique?

The juices from No Filter are unique not only because they are natural but also because they are chemical-free, long-lasting, and safe.

“The juice is still hot when we fill the bottle,” says Varun. It produces a vacuum inside the container as it naturally cools. The shelf life is increased by that vacuum without the need for preservatives.

The brand’s pledge to not filter ingredients or the truth is reflected in every bottle. The juice is guaranteed to be fresh, nutrient-rich, and reliable thanks to a combination of straightforward science and meticulous processing.

No Filter has made a huge impression in less than a year since its October 2024 launch, selling 90,000 bottles in just six months, earning an MRR of ₹20 lakhs, and growing to 13 Indian cities.

The Future Vision

The creators have ambitious goals for the world, notwithstanding their remarkable experience in India. Traveling to the UK, Australia, UAE, and Thailand, Varun saw a stark disparity. “Every time I visit a duty-free shop, I see goods from Africa, the United States, and Europe. However, an Indian brand is never present there, he claims. The majority of goods are imported, even in Indian airports. I was extremely pinched by that.

From the beginning, No Filter was designed with that insight in mind. From the bottle mold to the label design, every element is made to adhere to global standards. Varun states, “We want people all over the world to pick up our bottle and feel proud that it’s from India.”

In addition to growing, the founders want to establish trust, something they feel is lacking in India’s beverage industry. Following the same guidelines no sugar, no preservatives, and complete transparency the team also intends to diversify into additional health-first food and beverage products.

For the founders, this ambition is about practicing the principles they hold dear on a daily basis, not only about expanding globally. “We live, breathe, eat, and of course, drink No Filter,” as Varun puts it.

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